"There was still a lot of stigma associated with the psychedelics in the general public's mind."Īs alcohol's reputation takes a beating, Gogia wants to use the product as a path toward destigmatizing psychedelics, he said.
"Some people won't touch the stuff because of its name," he said. Psychedelic Water is available in four flavors: hibiscus lime, blackberry yuzu, oolong orange blossom, and prickly pear. But the drink's branding as a "psychedelic" does have its pros and cons, Gogia told Insider in March 2022.
Instead of questioning why I wasn't drinking alcohol, I found most people were thoughtfully curious about the can's contents and supposed benefits. As someone who experiences worse hangovers than the average person, this was my primary incentive to experiment with going alcohol-free. The brand's head of marketing, Ben Rogul, added that while many could think the sober-curious movement was most heavily linked to health or wellness concerns, another major factor was the desire to be productive the next day. "I think the overall trend is everybody wants to be healthier," Psychedelic Water CEO Pankaj Gogia said in an interview with Insider, "but at the same time, wants things that de-stresses them, relaxes them, and allows them to be social." Psychedelic Water was one of the previously unheard-of brands that took off on social media during this time. Nonalcoholic-beverage sales increased 33% to $331 million in 2022, according to Nielsen. Plus, they just taste really good (my favorite flavor was prickly pear).Ī fridge stocked with alcohol-free drinks. On social media, users have touted the viral product as an alcohol substitute perfect for the "sober-curious" - a growing movement of people who selectively abstain from alcohol for lifestyle reasons other than a history of addiction.Īfter drinking Psychedelic Water as an alcohol substitute throughout the past month, I found it was a great way to decompress from stress or relieve social anxiety, with the added benefit of avoiding a hangover. The main side effect I experienced while drinking Psychedelic Water was an occasional tingling sensation on my tongue and minor stomach pains. Kava supplements have been shown to "have a small effect on reducing anxiety" and have been linked to a risk of severe liver injury, according to the National Institutes of Health. With damiana leaves and green-tea extract, the drink is formulated to relieve anxiety, while providing a boost of energy. Its main ingredient is kava, a root that's been used by Pacific Islanders for thousands of years for its relaxing effects. Account icon An icon in the shape of a person's head and shoulders.
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